Best Practices for Using QR Codes in 2025

As technology continues to advance, QR codes have become an increasingly popular tool for businesses and marketers. With the ability to seamlessly connect the physical and digital worlds, QR codes offer a versatile, cost-effective, and efficient way to engage with customers. However, using them effectively requires an understanding of best practices to maximize their impact. This article outlines key strategies for making the most of QR codes in 2025.

Before you even think about placing a QR code on your marketing materials, it’s crucial to ensure that the destination (whether it’s a website, landing page, or app) is fully optimized for mobile devices. Since QR codes are scanned primarily using smartphones, a poorly optimized mobile experience can frustrate users and damage your brand’s reputation. Make sure that all pages linked to the QR code load quickly, are easy to navigate, and provide value to the user.

Where you place your QR codes can make or break their effectiveness. Always consider where the customer will encounter the code. For example, QR codes on billboards or TV ads may not be practical unless the user has time to scan them. Focus on locations where people have the time and willingness to interact with your QR codes, such as brochures, menus, business cards, packaging, or in-store displays.

A QR code alone isn’t enough to compel someone to scan it. It’s important to include a clear call to action that tells people what they can expect after scanning. For example, adding “Scan to get a 20% discount!” or “Scan to see the full menu” provides an incentive and context, making users more likely to engage.

In 2025, customers expect more personalized and interactive experiences. QR codes are an excellent way to deliver that. You can use them to guide users to engaging content such as videos, exclusive deals, digital catalogs, or interactive product demonstrations. For example, a QR code on a product label could take customers to a video showing how the product is made or used, creating a deeper connection with the brand.

One of the greatest advantages of using QR codes is the ability to track their effectiveness. Modern QR code generators allow you to monitor the number of scans, the locations, devices used, and more. Use this data to refine your strategy, determine which marketing materials or campaigns perform best, and make data-driven decisions for future efforts.

Gone are the days when QR codes were just black-and-white squares. In 2025, you can customize QR codes to match your brand’s colors and design aesthetic without sacrificing scannability. Customization not only makes your QR codes more visually appealing but also reinforces brand recognition. Just make sure the design remains functional and that the code can be easily scanned.

While QR codes offer convenience, it’s essential to consider accessibility when integrating them into your marketing strategy. Not all users may be able to scan a QR code, especially if they’re visually impaired or already using their smartphone to access your content. In such cases, always provide an alternative method for users to access the same information. For example, in online applications, emails, or digital brochures, include a clickable hyperlink alongside the QR code.

While QR codes offer convenience, it’s essential to consider accessibility when integrating them into your marketing strategy. Not all users may be able to scan a QR code, especially if they’re visually impaired or already using their smartphone to access your content. In such cases, always provide an alternative method for users to access the same information. For example, in online applications, emails, or digital brochures, include a clickable hyperlink alongside the QR code.

Hyperlinks allow users to easily access the intended content without needing to scan the code, which is especially important when a large portion of your audience is likely to be on mobile devices. Including both a QR code and a text link ensures that no potential customers are excluded due to limitations with the scanning process. Whether the QR code directs users to a menu, promotion, or detailed product information, a hyperlink ensures accessibility for all.

QR codes can also be misused if not handled properly. Always use secure URLs and consider using QR codes that link to HTTPS websites to protect users’ data and avoid security breaches. Additionally, be cautious about where you display codes—ensure they are in environments where malicious actors can’t easily tamper with them.

Avoid linking QR codes to your generic homepage or irrelevant content. Instead, use them as a gateway to valuable, time-sensitive, or location-specific information. Whether it’s a discount, a personalized message, or an event invitation, the content should feel tailored to the user’s experience and worth their time.

QR codes are most effective when they’re part of a larger marketing campaign. Instead of using them as standalone tools, integrate them into broader multi-channel strategies. For instance, a QR code on a direct mail piece could link to an augmented reality experience or provide an additional layer to your email marketing campaign. Ensure that each element works together to create a cohesive and compelling customer journey.

In 2025, QR codes remain a powerful tool for connecting with customers, but using them effectively requires attention to detail. By ensuring mobile optimization, clear placement, compelling design, valuable content, and including accessible alternatives like hyperlinks, you can enhance user engagement and track the success of your campaigns. QR codes offer the potential for businesses to stand out in an increasingly competitive market by offering seamless, interactive experiences across digital and physical spaces.